Reference #       2024234

Date Posted:      January 30, 2025

Position:             Marketing Specialist

Marketing Specialist – Automotive Industry Job Description

Company: Boyer GM, Bancroft, Ontario

Position Overview: We are looking for a passionate and creative individual with a strong interest in marketing, social media, and photography. If you thrive in a dynamic environment, love bringing ideas to life, and want a role where you can showcase your creativity, we want to hear from you!

We’re looking for a passionate, tech-savvy, and dynamic individual who is ready to redefine the traditional sales role. Join Boyer GM as a Digital Sales Specialist and be at the forefront of industry transformation. We’re not just selling cars; we’re creating experiences.

Compensation:

• Starting at $20 hourly with growth potential.
• Benefits and pension matching

Key Responsibilities:

• Digital Marketing and Social Media Mastery:
• Promote and market our products vigorously on various social media platforms.
• Craft engaging content, including videos and live streams, to attract and interact with potential customers.
• Stay updated with the latest digital trends and tools to ensure Boyer GM remains at the cutting edge of digital automotive sales.
• Customer Experience & Relationship Building:
• Cultivate strong relationships both online and offline, understanding individual customer needs, and tailoring solutions accordingly.
• Use digital channels to provide exceptional pre-sales and post-sales support, ensuring customer loyalty and repeat business.

Data & Analytics Understanding:

• Analyze online engagement metrics, sales conversion data, and other relevant KPIs to make informed decisions.
• Sales Execution:
• Seamlessly transition from online interactions to in-person or virtual showings, test drives, and deal closures.
• Utilize technology to provide virtual product demonstrations and tours, ensuring customers can experience the product regardless of their location.
• Operational Flexibility:
• Flexibly work from different locations, including home and the dealership, adapting to the needs of the business and the customer.

Requirements:

• Proven experience in social media marketing with demonstrable results.
• Exceptional communication skills with a knack for creating engaging digital content.
• Comfortable using a range of digital tools and platforms for live streaming, content creation, and analytics.
• An understanding of digital analytics and the ability to derive actionable insights from data.
• Strong interpersonal skills and a natural ability to build lasting customer relationships.
• A forward-thinking mindset and eagerness to lead industry change.
• Willingness to work flexibly, balancing remote work with in-dealership duties.
• A valid driver’s license for potential on-site vehicle demonstrations.

Please send resume and cover letter to spilgrim@loyalistcollege.com

Boyer GM is committed to being the leader in the digital automotive space. By joining us, you’re not just starting a job; you’re kick-starting a career in the future of automotive sales. We encourage applicants from diverse backgrounds and experiences to apply. Thank you for your interest. Only those selected for an interview will be contacted.